YouTube comes next to Google as the most visited site on the web. With over 1.47 billion users and 3 million unique visitors each day, I bet one day it can just surpass Google or Facebook.
About 300 new videos uploaded in 60 seconds alone, what are the odds your video can top the rest and be trending and viral? I’m sure a lot out there are thinking about making their own channels, have their own videos, but got stopped because, the competition is against, 1.47 billion users. And it felt like a lot of work.
Imagine, the second largest search engine in the world, it is the perfect venue for any brand to show what you have to offer, who you are and what makes you different from the rest. There will competitors as sure as there are ways to beat them and be at the top.
How? By planning for search engine optimization (SEO) before creating your videos. Find out with these basics the essential background information you’ll need to understand before diving into YouTube optimization tactics.
Keyword Research & YouTube
Since YouTube is a search engine, you should approach content creation in a strategic way, as you would when optimizing your website. Conduct keyword research to find out what your audience is interested in and how they talk about it online. A keyword set up is that a foundation for a profitable YouTube channel. This will help you create content you know people are looking for and content that can rank well in search, two things that will make sure your video efforts pay off over the long-term. When you’re sorting out keywords, looking for the videos that square measure already ranking within high few spots could be a good way to measure the formats and content varieties that do particularly well for that keyword.
You can simply want to type anything on the search field and suggested keywords will pop right up. Will these be useful? Yes! Because these are exactly the searches that people type. As you sort, you will get popular searches suggested to you by YouTube Suggest, which is the autocomplete feature built into the search box on YouTube. It will definitely help you identify a keyword or phrase you hadn’t thought of previously.
Analyze keywords by TubeBuddy Tags. This is a browser extension or a browser plugin that adds a layer of tools directly on top of YouTube’s website. Once installed, it will fill the sidebar of the search results with an analysis of the keyword. It gives you a clear advise of whether the keyword has a good combination of search volume and competitiveness to help you with your strategy.
To know more about YouTube Analytics, go to this web-site. This one is perfect for learning more about who is watching your videos. You will find information about traffic sources, demographics and what percentage of your watchers are subscribers. YouTube analytics lets you know which area to focus on with your energies and sources.
Essential Metrics of an Amazing YouTube Video
YouTube gets you plenty of metrics to keep an eye on to make sure yours is the most amazing in YouTube world. You have to keep track of Total Watch Time (TWT) as it is the most important ranking factor when it comes to video SEO. See data about impressions, impressions click-through rate, views, and how long viewers watch your content and with them, you’d be able to understand your audiences better and give them what they want.
Another thing to watch out for is Audience Retention. If you wish your videos to rank, you need to keep people watching. It is one huge ranking factor as well. Videos with consistently high audience retention and watch time have the potential to show up more frequently in Search and Suggested locations on YouTube.
In addition to Watch Time and Audience Retention, you also have to consider, User Engagement. Those are your likes, comments, and subscribers.
On-Page YouTube Video SEO Optimization
You did your research on keywords and metrics. Now, let’s get on to optimization.
Yours should be punchy and should grab the user. Not too wordy but, simple enough to concisely convey why the user should bother watching your video. Before deciding on a title, try to go back to the steps you did with keywords. Then, check out your competitors for those keywords. These are the videos you’ll be mounting against, so you want your title to be as good as theirs, if not better.
This is where you can go through the nitty gritty of your videos. Yes, your title should not be long but do not mistake your description with a short one. This is your chance to expand on the data within the video with links, calls to action and performing artist bios.
Make your videos more interesting with a little bit of thumbnail. This is the only image that gives people an idea of what they are about to watch so make sure it is pretty intriguing and exciting to click.
Audio Content & Transcripts
Use your main keyword early on. It doesn’t have to be the first word but at least not too far along from the video. We want to assure the viewers that it was the right video they clicked on according to the keyword they used.
It isn’t the fastest process but definitely a great way to stand out and represent your brand. So, if you are serious about putting your brand out there, and getting more YouTube views, subscribers and rankings, it’s essential to invest time in video optimization. Consider the tips we had above and consult with the best teams and you will be on your way.